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With a vision of becoming the most preferred consumer healthcare company in India, Cipla Health Limited (CHL) (a Cipla subsidiary) has focused on driving innovation and simplifying healthcare by creating solutions which address unmet consumer needs and seamlessly mesh in their lifestyle. Nicotex, its flagship smoking cessation brand, is the undisputed market leader in its category and has supported thousands of smokers on their journey of quitting smoking. ActivKids ImmunoBoosters, a kids’ nutritional supplement in chocolate format, became the first Cipla product to be available in modern trade (such as Big Bazaar, D Mart, Reliance, Spencers, Tesco), e-commerce (such as Amazon, Flipkart, Big Basket) high end grocers, B2B channels (Walmart C&C, Metro C&C, Reliance B2B). It also partnered with Kidzania, a kids’ edutainment property active in Mumbai and Delhi with a permanent establishment to generate aided trials. Brand participated in School contact programs to garner reach and sampling to 7 lakh kids. Cofsils cough drops, launched as a part of brand extension strategy across all trade channels (chemist, grocer and pan plus) at H1 price point, enabled Cipla Health to enter the Herbal throat lozenge category. Within 15 months of launch, CHL’s probiotic brand UnoBiotics became the #1 player in LRGG (Lactobacillus Rhamnosus GG) market. With this increased product portfolio, CHL is poised to achieve its mission of “Improving Consumers’ Lives, Everyday”.
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